The Art of the Beginning

'On the Art of Beginnings' Also, of (New) Beginnings

This is about the WHAT. WHAT do you truly want to achieve? Where are you drawn to, or who do you want to be? Do you already have images of it, and where do they come from? What does it mean, why do you want what you want, what wants to come? Do you want to pursue it, or do you want to let it rest? Do you have to do something, or is it good as it is? What I think about or believe in, I will attract into my life.

On the fragility of the original idea. 

The idea that must defend and assert itself. The HOW will follow. We'll address that later. You want to find or redefine a business idea (let's assume). But is your idea a 'business idea,' or what is it really about? Do you really have to squeeze a 'business' out of it? At the beginning... What does that mean for you?

Often, outsiders simply ask... what is your (business) idea? That's taken for granted. BUT: Do you even have an idea, and is it 'feasible'?

Our first tangible goal will be to create a 'briefing'. The creation of your story, your corporate identity.

The corporate identity of your PERSON...